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| Home : Products : Marketing Automation |
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| Marketing Automation |
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Marketing Automation |
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ProfitCenter Marketing allows companies to automate, track, and report on your marketing efforts, including: web store, e-mail, direct mail or print activity. Integration with the entire Profitability Software Suite enables your staff, associates and management to access real time campaign data and analysis from the initial point of customer contact through the campaign to the placing of the order.
PCS enables companies to easily decide how to best promote their products and services. From coupons and gift card management to advanced capabilities such as continuity programs and buy-one-get-one free type promotions or discount configurations (i.e. buy 2 of these items and receive the third item at 50% off or for free; shipping for orders over $50 is free). Complete integration with the PCS Order Management.
Features Include:
- Create multi-channel marketing and product/service campaigns
- Create specific campaign products, pricing and set price rounding rules
- Create campaign picture groups
- Track the source of leads
- Maintain and report on all interactions with leads
- Report on the return on investment of all marketing campaigns
- Easily import and export campaign lists
- Create and manage email campaigns and send mass email blasts
- Establish lead assignment rules to automatically route leads to your company by manager, sales rep or call center rep based on your business process workflow
- Segmentation and selection of lists for marketing mailings
- Vendor management – for marketing specific responsibilities
- Rebate management
- Create promotions for prospects or existing BtoC or BtoB customers that can be used across all sales channels
- Continuity Programs - support for the wheel process or straight program run warehouse picking
- Forecasting by season, product, etc.
- Gift Wrapping by vendor, product - capture cost and sell price of the gift wrap service
- Internal marketing messages and standard or free text order comments for your sales and customer service call center teams
- Freight discount management
- Supply contract discount levels
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ADDITIONAL MARKETING FUNCTIONALITY
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Promotions
Manage marketing promotions such as Buy One - Get One Free or Promotional Discount programs. Set minimum order values and incentives for the promotions. Set flags that enable the promotions to be valid for prospects, existing BtoC or BtoB customers. Establish number of days before allowing the customer to use the promotion again.
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Continuity
Continuity includes the management of payment plans, freight plans, incentive plans, and creation of the continuity programs. Used for subscriptions, clubs, products of the month, sets of products, installment billing, shipping plans and flexible set up options. Integration to inventory, fulfillment, shipping, customer service for complete customer satisfaction.
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Product Reviews
Allow customers to enter product reviews via the website. Marketing managers can review, deny, approve and post the product reviews on the product page allowing potential customers to read the reviews prior to purchasing the product. |
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Reward Programs
Create frequent buyer programs for buyer loyalty. Minimum annual thresholds can be set to attain reward levels such as Silver, Gold and Diamond, each having a different point value per dollar value spent by customer. Effective and expiration dates can be preset for each program |
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| Your Whole Business. On Demand! |
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ProfitCenter Software Inc. (PCS) is a leader in web-based on demand software for multichannel merchants and direct marketers. The company’s Profitability Software Suite™, delivered in a Software as a Service (SaaS) model, is the first integrated, scaleable suite of applications designed to directly enhance a company’s bottom line. The software solution scales to meet the demands of small, mid sized and large complex companies that sell products and services through multiple sales channels, without the costs a complexities of the traditional catalog software, order management solutions and mail order systems.
Through sales, order management, fulfillment, warehousing, shipping and accounting, ProfitCenter Software’s solutions empower companies with the ability to automate and manage their entire customer life cycle and run their whole business off a web browser. With its extensive and broad functionality, ProfitCenter Software provides a comprehensive suite of on demand applications to help multichannel direct marketing companies of every size, industry, and geography.
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